The brand aims to promote exclusive tourist experiences in the northern inland region of Portugal. Drawing inspiration from the landscape of the Douro River, where the terraced fields highlight the winding contours of the terrain, the brand sought to draw an analogy with a unique fingerprint in order to convey the influence of the individual on the experience of living in the region. The river, a central element in both the concept and real life, naturally stands out as the unifying force among the elements that flank it and embodies the other facet of this symbol: the stylized Golden Eagle, a bird whose population in Portugal is predominantly found in the valleys of the International Douro the geographic area where the brand’s activities will be centered.