Based on the graphic simplification of the packaging that holds the tablet or capsul, commonly called a “blister", the representation incorporates the bending motion observed when the contents of a blister are ejected. This pressure, which causes deformation, was associated with the letter “M.” On a second level of meaning, the design aims to suggest a beating heart, an idea reinforced by the reddish-orange hue, an active and stimulating color. The distinctive typeface used is intended to reinforce the values the design seeks to convey: impact, strength, and youthfulness.