Dance Week, held since 1997 in partnership with the Palmela City Council, is an event that promotes dialogue between professional and amateur dance, bringing together cultures and people. It serves as a space for multiculturalism, addressing current issues through the arts. The initiative seeks to bring audiences together, establish partnerships, and promote dance as a universal language that breaks down barriers and fosters the sharing of knowledge. Phorm has been responsible for the initiative’s visual identity since 2014.