Zig Zag Zum

Steelcase

Between one zigzag and the next, we follow a path in search of ourselves, highlighting the importance of our choices in shaping our journey.

 

One, two, three… We discover that not everything is what it seems and that, after all, we are all the same, yet also very different. Through play, we ask questions, address serious topics, and encourage children to believe in a better world and to philosophize through dance.

 

This zigzagging is reflected in the composition through the movement suggested by the illustration of a letter in each word, which, together with the diagonal arrangement of the three onomatopoeic sounds, lends dynamism to the composition.

Date

2016

Client

Passos & Compassos

Sector

Art and Culture

Field

Campaign

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